Vega Marketing Solutions Explains How To Optimize A WordPress Website In 2023

If you are using WordPress as your content management system (CMS), you are in good hands.
We have had a chance to meet up with Henry Vega of Vega Marketing Solutions and he has provided us with one of our most helpful Marketing Articles for optimizing your WordPress website.

WordPress offers numerous plugins that help you optimize your website for search engines. One of the most popular and widely used SEO plugins for WordPress is Yoast SEO. In this article, we will explain how to optimize pages with Yoast SEO Plugin for WordPress.

Step 1: Install Yoast SEO Plugin

The first step is to install and activate the Yoast SEO Plugin. You can download it from the WordPress plugin repository, or you can install it directly from your WordPress dashboard by going to Plugins > Add New and searching for “Yoast SEO.”

Once you have installed and activated the plugin, you will see a new menu item called SEO in your WordPress dashboard.

Step 2: Set Up Yoast SEO

The next step is to set up Yoast SEO. To do this, go to SEO > General from your WordPress dashboard. Here, you will find the General settings page for Yoast SEO.

On this page, you can configure various settings related to your website’s SEO. For example, you can set up your website’s title and meta description, choose the appropriate social media accounts and enable/disable various features of Yoast SEO.

Step 3: Optimize Pages with Yoast SEO

After setting up Yoast SEO, you can start optimizing your pages. To optimize a page, go to Pages > All Pages from your WordPress dashboard and select the page you want to optimize.

On the page editor screen, scroll down to the Yoast SEO section. Here, you will find various options to optimize your page, such as:

  • Focus Keyphrase: This is the main keyword or phrase that you want the page to rank for. Enter your focus keyphrase in this field.
  • SEO Title: This is the title that appears in search engine results. Make sure to include your focus keyphrase in the SEO title.
  • Meta Description: This is the description that appears in search engine results. Make sure to include your focus keyphrase in the meta description.
  • Content Analysis: This feature analyzes your page content and provides recommendations on how to optimize it for search engines. Follow the recommendations to improve your page’s SEO.
  • Readability Analysis: This feature analyzes your page content for readability and provides recommendations on how to improve it. Follow the recommendations to make your content more user-friendly.

Step 4: Publish and Analyze With Google

After optimizing your page with Yoast SEO, publish it and analyze its performance. You can use tools such as Google Analytics and Google Search Console to track your page’s performance in search engine results.


Optimizing pages with Yoast SEO Plugin for WordPress is a simple and effective way to improve your website’s SEO. By following the steps outlined in this article, you can ensure that your pages are optimized for search engines and provide a great user experience. Remember, SEO is an ongoing process, so keep monitoring and optimizing your pages regularly to stay ahead of the competition.

About the writer of this Article.

Henry Vega owner and CEO of Vega Marketing Solutions is a seasoned SEO professional with over 10 years of experience in Search Engine Optimization specifically for Google. He has many awards including being the Top Pay Per Click management company in Southern California by TOPSEOS.COM!  If you are looking to further your reach in your marketing Vega Marketing Solutions offers 3 locations for digital marketing services in Southern California. Click below for a free internet Marketing Analysis from them today!
and coming soon to Nevada….

What is dead stock and what are its causes?

What Is Dead Stock?

Deadstock, also known as “obsolete inventory,” are stocks or products that are unlikely to ever be sold. Inventory often becomes obsolete when a product reaches the end of its life cycle or ceases to be demanded in the market.

The main causes of dead stock

If accurately predicting trends and demand for a product were a simple matter, there would be no dead stock problems. And although the reasons why a business’s inventory ends up becoming obsolete may vary depending on the sector or market situation, there are some factors that your business should detect early.

Low-quality products

One of the most common reasons why products don’t sell as fast as expected is low quality. Consumers have a high level of demand and, if they do not perceive that a product is of quality, they will not buy it.

Instead, they will look for higher-quality alternatives, which will generate decreasing demand, and the excess inventory ends up becoming dead stock.

In addition, bad reviews (and how you manage them) will affect your sales and cause your brand’s reputation to fall. Even trending and high-demand products can become deadstock if their quality is not up to par.

Erroneous demand forecasting

An inaccurate forecast of product demand can quickly lead to excess inventory. Not deviating in the forecast requires a deep knowledge of the market and the demand for the product. But even so, some factors are difficult to predict.

In some industries, trends can change virtually overnight. It can happen that, when a new product is introduced with great success in the market, the existing options can become obsolete.

It can also happen that a product goes viral on social media overnight. As this is difficult to foresee, here the tricky part is reacting quickly to increase your inventory to meet that sudden demand.

In the opposite case, overestimating a product (that is when you have a higher expectation of sales) can lead you to acquire an excess of inventory that you can not sell, and that entails high storage expenses. It becomes deadstock as a matter of time.

Product catalogs that are too extensive

Offering a wide range of products to your customers is usually effective in attracting new customers and growing your sales. Consumers like variety and have plenty of options to choose from. But managing the supply and demand of all these products with a traditional supply chain that includes product storage is much more difficult.

Stockpiling a wide assortment of products increases the overall cost of your operations. The more products you have available, the more you must manage and sell. The risk of accumulating low-turnover inventory with the potential to become dead stock increases as more products are added.

Regular analysis of your inventory is vital to identifying your least successful and profitable products. With that data in hand, you’ll be able to adjust your offering and maintain a healthy, best-selling product range.

Poor marketing and sales efforts

If you sell products of good quality and high demand, but your inventory does not have the desired turnover, you may need to invest more resources in your marketing and sales strategies. Are they comprehensive enough? Do they address the specific needs of your customers? Do they have a clear direction?

Working with the top logistics companies in California can help you avoid dead stock and promote your business sales.

Poor communication between sales and marketing teams, a misdescription of the product, a poor website experience, or a lack of understanding on the part of the customer can also contribute to high-demand products not selling. A few adjustments here and there in your e-commerce can make a big difference in terms of sales and move you away from dead stock.